Online marketing from Liechtenstein
Online Marketing for Measurable Growth.
Strategy, SEO, AI Visibility, Google Ads, Social Media and Analytics – from Liechtenstein for businesses looking to achieve more online.
- 01Liechtenstein
- 02Switzerland
- 03DACH
Positioning
Online marketing treated as a measurable discipline.
SteinCastle is an established Liechtenstein company with more than 25 years of history. What began as helping businesses navigate digital change is now clearly focused: online marketing with a strategy behind it.
We do not treat online marketing as a series of isolated campaigns, but as an ongoing business discipline – planned, executed, measured and continuously improved.
- 01
Strategy
Clear objectives, defined audiences and a plan that fits the business.
- 02
Visibility
Being found when people search or ask for what you do – in search engines and AI assistants, locally and beyond.
- 03
Performance
Budgets that work: managed, optimised and accounted for.
- 04
Measurability
Clean data and readable reporting as the basis for decisions.
Services
Five competencies, one connected system.
Each one works on its own. Together they work considerably better.
- 01
SEO & Visibility
Durable organic visibility – in the region and beyond it.
- SEO audits and technical analysis
- Keyword strategy
- Local SEO for Liechtenstein and Switzerland
- Building organic visibility
- Ongoing optimisation
- Search performance monitoring
- 02
Google Ads & Performance Marketing
Paid visibility with a clear relationship between spend and result.
- Google Ads
- Paid search
- Campaign setup
- Ongoing campaign management
- Budget optimisation
- Conversion measurement
- 03
Social Media Marketing
Presence on the channels your audience actually uses.
- Channel strategy
- Content planning
- Campaign management
- Building the social media presence
- Paid social where appropriate
- Performance analysis
- 04
Analytics & Reporting
Numbers that explain what works – and what needs adjusting.
- Matomo
- GA4 where appropriate
- KPI definition
- Traffic analysis
- Conversion measurement
- Reporting with actionable recommendations
- 05New
AI Visibility & AI in Marketing
More and more people put their questions not only to Google, but also to ChatGPT, Perplexity, Gemini or the AI overviews in Google Search. We make sure your company appears correctly in those answers – and use AI tools where they make your marketing faster and better.
- AI visibility check: how AI assistants describe your company today
- Generative Engine Optimization (GEO): content AI answers can cite
- Structured data and consistent company information across the web
- Ongoing monitoring of mentions in AI answers
- AI-assisted content and campaign workflows
- Clear rules for data protection, brand voice and human sign-off
Hosting, website maintenance and web development are not part of the SteinCastle scope. Where needed, they are covered separately through TAG Systems or your existing technical partners.
Packages
Three levels of engagement.
Every package is matched to your starting point. Scope determines the price – not the other way around.
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Essentials
For companies establishing a professional digital marketing foundation.
Tailored Proposal
- SEO baseline and audit
- Local SEO
- Keyword foundation
- Analytics and tracking review
- Monthly performance overview
- AI visibility check
- Concrete recommendations
-
Growth
RecommendedThe ongoing engagement for companies that want to grow continuously.
Tailored Proposal
Everything relevant from Essentials, plus:
- Continuous SEO
- Keyword monitoring
- Content planning and support
- Google Ads management
- Optimisation for AI answers (GEO)
- Monthly analytics and reporting
- Continuous optimisation
-
Premium
Coordinated management of online marketing across channels.
Tailored Proposal
- Advanced SEO strategy
- SEM and paid advertising
- Social media management
- AI monitoring and AI-assisted marketing workflows
- Analytics and KPI reporting
- Regular strategy sessions
- Multi-channel optimisation
- Quarterly strategic review
The services listed refer to the work carried out by SteinCastle. Third-party costs such as advertising spend, paid platforms or external production are not included and are shown separately and transparently.
How we work
A cycle, not a one-off project.
Online marketing becomes reliable when the same steps are repeated consistently.
- 01
Analysis
Starting point, market, competition and existing data. We look first, before changing anything.
- 02
Strategy
Objectives, priorities, channels and budget. A plan that fits your company and your market.
- 03
Implementation
Campaigns, content and optimisations are delivered in a structured, traceable way.
- 04
Optimisation
Measure, assess, refine. What works is expanded. What does not is corrected.
- Analyse
- Decide
- Execute
- Measure
- Improve
Origin and reach
Start locally. Think scalable.
SteinCastle is rooted in Liechtenstein. Close relationships with businesses, short decision paths and a focused market provide an excellent environment for developing digital strategies and refining them against real results.
Approaches that prove themselves here can then be extended into Switzerland and the wider DACH region – with the same method, and without starting from scratch.
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Home market
Liechtenstein
Our base: proximity and direct collaboration.
-
Target market
Switzerland
The primary market for extending proven strategies.
-
Scale
DACH
Further reach for concepts that already work.
Working together
We complement existing partners rather than replace them.
Many companies already work with a web agency, a designer, a hosting provider or an IT partner. None of that needs to be replaced.
SteinCastle takes on online marketing as its own discipline – directly with you, or alongside the partners you already have.
We regularly work alongside
For agencies and studios: SteinCastle does not compete with web or design services. We take on the marketing part of a project.
About
A Liechtenstein company with more than 25 years of history.
SteinCastle is based in Liechtenstein and has been supporting businesses through digital change for more than 25 years. Technology has been rebuilt several times over in that period – and the company has evolved with it.
Today the focus is clearly on online marketing: strategy, visibility (in search engines and AI assistants alike), performance and measurability. What has stayed the same is the way we work – long-term client relationships, dependable collaboration and results that can be evidenced.
- 25+ Years of company history
- LI Base and home market
- 5 Core online marketing competencies
Contact
What would you like to achieve online?
Tell us briefly where your business stands and what you want to achieve. In an initial conversation we work out which measures make sense – and which do not.
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No obligation
The first conversation is about orientation, not a sales pitch.
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Specific
You get an assessment of potential, effort and sensible sequence.
-
Personal
Direct contact, short paths, one point of contact.
Hofistrasse 22 9497 Triesenberg Liechtenstein